Marketing for Safari Lodges - Best practices

Safari Lodge Marketing

If you’re a safari lodge owner or manager, you know that getting the word out about your lodge is crucial to your success. You need to reach potential guests, and convince them that your lodge is the best place for them to escape the daily grind and experience the beauty and adventure of the African bush. But with so many lodges out there, how can you make sure that your approach of “marketing for safari lodges” is effective?

marketing for safari lodges
Example of an easy to be found booking button

1. Lodge website design

Your website is often the first point of contact that potential guests will have with your lodge. That’s why it’s essential to have a website that is not only visually appealing, but also designed to generate direct bookings. This means making sure that your website is user-friendly, with clear calls-to-action that encourage visitors to book their stay. It’s also important to make sure that your website is optimized for mobile devices, as more and more people are using their smartphones and tablets to browse the web.

Great wildlife footage is important.

2. Lodge photography and video productions

High-quality photography and video are essential when it comes to showcasing your lodge and the wildlife that surrounds it. Your website’s header is a prime location for an eye-catching image or video that will immediately capture your visitors’ attention. Make sure that your photographs are professionally shot, and that they showcase the unique features of your lodge and the wildlife in the surrounding area. Consider using drone footage to show the lodge and the surrounding area from a different perspective.

interior photography lodges
Superb interior and lifestyle photography is maybe even more important

3. Managed social media

Social media is an excellent way to engage with potential guests and keep them updated on the latest news and events at your lodge. It’s important to have a presence on the platforms that your target audience is using most frequently, such as Instagram and Facebook. Regularly post high-quality photos and videos, share updates about your lodge, and engage with your followers by responding to comments and messages. Social media management for lodges can be time-consuming, so consider working with a professional who can help you manage your accounts and create compelling content. Social Media needs to be consistent, so it is unwise to hop between different staff members and interims.

Managing social media is a specialised job

4. SEO optimising for lodges

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). This can help potential guests find your lodge when they are searching for accommodations in your area. To optimize your lodge’s website for search engines, make sure that your website’s content is relevant and keyword-rich, with a focus on the types of experiences that your guests are looking for. Working with an SEO specialist can help you identify the keywords and phrases that are most likely to drive traffic to your website.

Bonustip: work with a company that already integrates SEO best practices during the website design. Otherwise you might end up with a website that is not capable of delivering the wanted SEO results.

5. Audience of your lodge

It’s important to remember that your guests may not all fit the same profile. Some may be hard-working city folks looking to escape the daily grind for a few days, while others may be nature enthusiasts seeking an immersive experience in the bush. That’s why it’s essential to create diverse content and messages that speak to a range of interests and backgrounds. A lodge that only displays great wildlife content might grow a huge following on social media amongst wildlife lovers, but are they also your paying guests?

6. Marketing budget for your lodge

Marketing is an investment, but it’s one that generates a return on the long run. By focusing your budget on the list above and getting the basics in good condition, you can ensure that your marketing efforts are working hard to bring in bookings and keep your guests coming back. Saving on a website, photography or social media now, will mean a disadvantage for the long run.

Work with a marketing company that fits your lodge

When it comes to marketing your lodge, it’s crucial to find a team that “gets” you. You want a marketing company that understands your unique safari lodge business and your guests’ interests.

A marketing company that specializes in safari lodges will know the ins and outs of promoting your lodge. They’ll create content that reflects your brand and values, from website design to social media posts.

By partnering with a company that speaks your language, you can focus on providing your guests with an epic safari experience.

Fat Dassie Marketing Co., for example, specializes in safari lodge online marketing, including lodge website design, lodge photography, SEO optimizing for lodges, and social media management for lodges. Fat Dassie has done work for clients such as the luxury Monwana lodge in the Thornybush Game Reserve.